Recently I was speaking to a friend who was lamenting that the old marketing tactics for his field just weren’t working any longer. In the past, he’d send out email and printed invitations to hundreds of business owners in his local market area, a community of about 200,000 people. There’d then be a follow-on phone call campaign to try to fill seats at an informational meeting where he could demonstrate his service and hopefully attract enough of an audience to ...Read More → Share
We know not to reinvent the wheel. Drastically altering a proven formula only works if we have an amazing concept with a built in strategy (but when does that really ever come to reality?). When building, creating or dreaming our ideas, we so badly want to see this powerful, world-changing concept in our head become just that in actuality. Too often though, we over complicate the process by muddying up the details, usually when trying to explain the idea to ...Read More → Share
As much as we may all want to think we are multi-tasking wizards, we’re not. To accomplish a task in the most efficient manner, we need our full attention focused on its completion. That being said, our brains can only take some much time spent seated and focused on a task without wandering. While some people may question allowing freedom in letting individuals operate at their own pace and in their methods, it can’t be argued how mind-numbing and creativity-killing ...Read More → Share
Technology today has given us endless advantages. The convenience and increased productivity of digital communication has allowed business to take on a wider scope and reduce the limits placed on our careers and networking options. But with this convenience comes a reliance on digital means that neglect the power of personal touch. The question needs to be asked of when technology and digital communication become limitations.
Digital interactions are essential in today’s business landscape and act as a guide ...Read More → Share
We are what we repeatedly do. Excellence, then, is not an act, but a habit. - Aristotle
An integral part of the 22 Touch system is the operation of forming habits to foster your referral generation process. 22 Touch operates as the automatic scheduling system to keep you on track with maintaining your business relationships. But wouldn’t it be nice if you could adopt the same process in your everyday interactions, creating your own habits to help you build to the ...Read More → Share